A buyers agent in Geelong is a licensed agent who acts only for the buyer, never the seller. Citadel Agency is a buyers agency based in Preston, Victoria, that helps investors buy in Geelong and across Australia, with suburb research, on and off market sourcing, due diligence and negotiation through to settlement.
21.9% average growth on client results5.3% average gross rental yield88% bought off or pre market$165M+ in deals transacted
The role
What does a buyers agent in Geelong do?
Consumer Affairs Victoria describes a buyer’s agent as a licensed estate agent who, for a fee, acts for a buyer instead of a seller. A selling agent works for the vendor. We work only for you: we find and shortlist properties, look at ones that are never advertised, check each one, and negotiate or bid at auction for you.
Citadel Agency was founded by Omar De Guise and Jadd Chahal. Every purchase is backed by our own research across 15,500 suburbs, so your Geelong decision is made on evidence, not on a sales pitch.
295.1Kpeople in Greater Geelong LGA in June 2025grew 2.2% (6,376 people) that year, ABS
367.7Kprojected for 2036Victoria in Future 2023, about 2.1% a year from 2021
128,600net new homes targeted to 2051Plan for Victoria housing targets (77,500 in established areas, 51,000 greenfield)
What infrastructure is being built in Geelong?
Opened
Nyaal Banyul Geelong Convention and Event CentreThe $450 million waterfront venue, centrepiece of the $676 million Geelong City Deal, finished major works in March 2026 and opened in July 2026.
Barwon Women's and Children'sThe hospital investment of more than $500 million has its eight-storey tower structurally complete, and VHBA said in September 2026 that it is due for completion in 2028.
Barwon Heads Road Upgrade Stage 2aExtra lanes and upgraded intersections between Reserve Road, Charlemont and Lake Road, Armstrong Creek are due for completion by late 2027.
What has the Victorian Government changed for property investors?
Victoria is led by Premier Ben Carroll (Labor), who succeeded Jacinta Allan on 28 July 2026, and a state election is due on 28 November 2026. These are the changes that matter most to investors.
Major renting reforms beginNo-fault evictions and rental bidding are banned, rent increases need 90 days notice, and properties must meet minimum standards when advertised.
Standard rental application formAgents and providers must use the prescribed application form, and third-party businesses cannot charge renters application or rent payment fees.
Two-yearly gas and electrical checksAll rentals now need safety checks by a qualified tradesperson every two years, and providers must keep records showing minimum standards were met.
Rental energy efficiency standardsMinimum standards for heating, cooling, hot water, showerheads, ceiling insulation and draughtproofing phase in from 1 March 2027.
Off-the-plan duty concession extendedInvestors can use the temporary concession on strata apartments, units and townhouses for contracts from 21 October 2024 to 20 April 2027.
Investors buying in Greater Geelong should budget for two-yearly gas and electrical checks now and for energy efficiency upgrades from March 2027, and should note that ending a tenancy now needs a valid reason. Eligible strata off-the-plan purchases contracted by 20 April 2027 can still reduce stamp duty, and the council target of 128,600 new homes points to continued new supply, especially in greenfield areas.
Greater Geelong is balanced, with no strong lean either way right now. Our market data scores it 41 out of 100 (Neutral) with homes selling in about 68 days and 13% of sales going above the asking price.
Market score, Greater Geelong
Greater Geelong 41
0 Cold25 Cool40 Neutral55 Warm68 Hot100
68 daysto sell a homeTypical days on market
13%of homes sold above askingShare of sales above the asking price
2.03%rental vacancyGreater Geelong
Source: Citadel Agency market data, September 2026, based on sales, listings and rental vacancy data. Updated monthly. Scores describe how strongly homes are selling now. They are not a forecast by Citadel Agency, and past performance is not a reliable indicator of future performance.
Values from comparative market analyses (CMA). Suburb only, no client details. Past performance is not a reliable indicator of future performance.
How we buy
How we buy your Geelong investment property
1
Strategy call
Your goals, budget and borrowing.You get: A clear brief
2
Investment brief
Growth, yield and risk settings.You get: Your Game Plan
3
Area research
Suburbs scored on our data.You get: A shortlist
4
Sourcing
On, off and pre market.You get: The right property
5
Due diligence and negotiation
Comparables, checks and price.You get: A safe deal
6
Settlement and beyond
Tenant, manager and reviews.You get: A performing asset
“
I have purchased multiple properties over the years however was stuck for over 6months trying to get into the Melbourne and Tassie market. I reached out to the team and in a few weeks they secured me 2 great properties. I will use Citadel for all future purchases going forward. 10/10
A buyers agent in Geelong acts only for the purchaser. We set your brief, research suburbs on growth, rental demand, supply and risk, find on market and off market property, check each one, and negotiate or bid for you through to settlement.
Do you buy investment properties in Geelong?+
Yes, when Geelong suits a client's strategy and budget. We research suburbs across Australia and only recommend Geelong when the numbers work for you. Our recent purchases are listed by suburb on our results page.
Do I need to live in Geelong to buy there?+
No. Most of our clients buy interstate. We research, arrange inspections through local partners, negotiate and manage the purchase to settlement, and keep you updated at every step.
How fast is Geelong growing?+
Greater Geelong had about 295,100 residents in June 2025 after growing 2.2% that year (ABS). Victoria in Future 2023 projects about 367,700 by 2036, and Plan for Victoria targets 128,600 net new homes by 2051.
What infrastructure is being built in Geelong?+
The Nyaal Banyul convention centre opened in July 2026. Barwon Women's and Children's is due in 2028 and Barwon Heads Road Stage 2a by late 2027.
What has the Victorian Government changed for property investors?+
Since 25 November 2025 no-fault evictions and rental bidding are banned and rent increases need 90 days notice. Gas and electrical checks every two years started on 13 October 2026, and energy efficiency standards phase in from 1 March 2027.
How much is stamp duty in Victoria?+
It depends on the price, whether you are a first home buyer and whether you are a foreign buyer. Our free stamp duty calculator uses the published Victoria rates, and your conveyancer will confirm the final amount.
Is a buyers agent worth it in Geelong?+
It depends on your time, experience and how competitive the market is. Our guide "Is a buyers agent worth it?" sets out when a buyers agent helps and when you may not need one.
How do I get started?+
Book a free 30 minute strategy call. We look at your budget, borrowing and goals, and tell you honestly whether Geelong fits your plan.
Areas we serve
Buyers agents Australia wide
We research over 15,500 suburbs to find the strongest locations for each client.